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> "It is the process of buildings becoming alive that I am writing about. … The pattern language is the means."
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> *~ Christopher Alexander,* The Timeless Way of Building *(1979)*

> "Family wealth grows not through the management of financial capital alone, but through the deliberate cultivation of all five capitals: human, intellectual, social, spiritual, and financial."
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> *~ James E. Hughes Jr.,* Family Wealth: Keeping It in the Family *(1997)*

> "The fundamental question is whether we are willing to make money and make a difference at the same time, on purpose."
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> *~ Antony Bugg-Levine and Jed Emerson,* Impact Investing: Transforming How We Make Money While Making a Difference *(2011)*

> "Impact is the new alpha."
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> *~ Sir Ronald Cohen,* Impact: Reshaping Capitalism to Drive Real Change *(2020)*

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